Why Flodesk is the Best Email Marketing Service Provider

As a woman-owned small business, I did a lot of research on email marketing service providers from Mailchimp to Flodesk and everything in between. While they provided the general basics, I kept feeling like things were missing; I was left wanting more.

I love the ease of use and customization that comes with Squarespace when designing websites and wanted a system that mimicked that. I wanted to automate welcome sequences in an effortless way. Having the ability to incorporate The SM Collective branding was also key, in order to provide a seamless brand experience for our audience and potential clients.

Enter, Flodesk.

Flodesk is a women-led company that has completely altered the email marketing landscape. They’ve simplified the process of creating and scheduling emails so business owners like you and I can grow our lists with ease. Here are 5 reasons why Flodesk is the best email marketing service.

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Looking to switch your email marketing provider? If you couldn’t tell already, I’m a big fan of Flodesk and know you will be too. If that wasn’t enough, I’m pleased to be able to extend 50% off your subscription!*

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Easy-to-Use Interface

I love how user-friendly Squarespace is and Flodesk is nothing short of that. In a few simple clicks, you create opt-in forms for your lead magnets, design emails that match your brand, create workflows that automate your emails based on designated triggers, create audience segments to truly understand your list, and so much more. Flodesk also has great resources available in their help center if you get stuck at any point.

Beautiful & Functional Email Templates

Just like Squarespace, Flodesk comes with beautiful & functional templates that you can use as a jumping-off point for your email marketing. You can filter through templates based on the purpose of the email or sequence you’ll be sending, like welcome or make money. You can even start from scratch and create your email from a blank canvas, adding in various elements you may have spotted in the templates.

Mobile-Responsive Newsletter Design

With the vast majority of traffic to websites coming from mobile, having an integrated responsive design for opt-in forms and emails is more important than ever. It is crucial that your audience and potential clients have a seamless experience with your website and emails no matter where they are viewing them.

The mobile-responsive design with Flodesk is so seamless. Forms and emails not only look beautiful on mobile but are functional and actually convert. That’s a win-win in my book!

Brand Preferences & Styling

One of the main things I love about Flodesk is that you can upload brand-specific details like your logo, colors, address, social media, and website. Flodesk will automatically input these items and call out your brand colors while creating opt-in forms or emails. It takes customization to the next level and creates a seamless brand experience for the end user.

A Women-Led Company

Flodesk is a women-led company by two kickass friends that completely changed the email marketing landscape. As a woman-owned business, it’s an honor to be able to support other women breaking barriers.

Bonus: Security and GDPR Compliant

Another thing I love about Flodesk is that they did the heavy lifting to ensure everything is GDPR compliant and that your data is safe and secure. It’s small yet important things like this that make a company like Flodesk stand out among the rest.

There you have it, 5 reasons why Flodesk is the best email marketing service provider. If you’re still on the fence, let me know what questions you have!