white label seo & AI visibility partnerships
Bring thoughtful SEO and visibility strategy into your client work without stretching yourself beyond your expertise, capacity, or workflow.
White label support gives you a strategic visibility partner behind the scenes to help strengthen your clients’ search presence, AI visibility, website strategy, and broader online presence while fitting into the way you already work.
You keep the client relationship and creative process you’ve built. I bring the visibility strategy and implementation needed to make the work even stronger.
"Do you offer SEO, too? Oh, and what about AI-search?"
If you're a web designer, copywriter, creative studio, or boutique design agency, you've probably reached the point where SEO and AI visibility start entering the conversation—whether you planned for it or not.
And honestly? That creates a lot of pressure.
Because visibility isn't just another box to check before a website launches. It touches website structure, messaging, content, user experience, search strategy, and the broader signals shaping how a business is understood online.
Suddenly, you're being asked to answer questions that go well beyond the work you were originally hired to do.
Thoughtful visibility shouldn't feel rushed, disconnected, or bolted onto the end of a project.
SEO and AI visibility touch more of the client experience than most people realize. From website structure and messaging to content, search intent, and the broader signals shaping how a business is understood online.
That’s where this partnership comes in.
I work alongside your team to bring visibility strategy into the process where it actually makes sense—not as something you have to figure out yourself or tack onto a finished website at the eleventh hour.
Whether I’m supporting a defined set of pages or a larger visibility strategy, you get the strategic support your clients need while staying focused on the work you do best.
Trusted by designers, agencies & fellow creatives
"She's not just chasing quick fixes or vanity metrics. She's in it for the long haul, building strategies that actually last."
"What really stands out is how much she genuinely cares about our clients' success. She's not chasing quick fixes or vanity metrics. She's in it for the long haul, building strategies that actually last. As our white label SEO partner, she's been exactly what we needed: reliable, thoughtful, and truly invested in getting real results over time!"
— AMANDA, BOUTIQUE BRAND & WEBSITE DESIGNER
how white label SEO & AI Visibility works
A partnership designed to feel seamless.
You Lead The Client Experience
You continue to lead the overall client relationship while I bring SEO and visibility strategy into your process in a way that complements how you already work.
I handle the Visibility strategy
Once the project scope is finalized, I take care of the visibility strategy and implementation behind the scenes, from research and SEO to AI visibility, website structure, and optimization.
Everything works together cohesively
Because SEO, AI visibility, messaging, website structure, content, and user experience all influence one another, the work is designed to integrate naturally into the broader project instead of feeling like a disconnected add-on.
Your Clients get more strategic support
You’re able to offer deeper SEO and visibility expertise without adding another specialty to your own workload. And your client gets a more thoughtful, cohesive online presence as a result.
Trusted by designers, agencies & fellow creatives
"It's such a value add and it's something I don't enjoy doing myself, so having you in my corner is so helpful to both me and my clients."
"Working with Stepfanie has been so valuable over the years! I don't enjoy doing SEO work on my own and Stepfanie is so knowledgeable and organized (with great communication) that it makes it so easy to call on her whenever I need her help! My clients (and I) love how hands off we can be knowing that she's taking care of things while at the same time providing opportunity for feedback. 10/10 recommend!
— SHANNON, BRAND STRATEGIST & WEBSITE DESIGNER
White label SEO and AI visibility services that support your clients' growth.
Whether you need focused SEO support for a defined set of client pages or a more comprehensive visibility strategy, white label services are designed to meet the project where it is—without forcing every client into the same package.
Visibility Assessment →
Visibility Implementation →
Homepage SEO Intensive →
Page-Based SEO Support →
Strategic Visibility Assessment
WHEN YOUR CLIENT NEEDS A CLEARER PICTURE OF WHAT'S LIMITING THEIR VISIBILITY.
What we'll focus on:
When your client’s visibility needs go beyond a clearly defined SEO scope, the Strategic Visibility Assessment takes a comprehensive look at how their business is currently being understood and discovered across their website, traditional search, AI-powered search, messaging, content, and broader online presence.
Rather than jumping straight into implementation, I’ll identify where the biggest gaps and opportunities exist, what may be limiting their visibility, and what deserves attention first.
The result is a prioritized roadmap built around where their business is today and where they’re trying to go—so you and your client have a clear understanding of what to focus on now, what can wait, and what may not need attention at all.
TIMELINE: 1 week
*A portion of your client's Assessment investment can be applied toward qualifying Strategic Visibility Implementation booked within 14 days.
Visibility Implementation Sprints
TURNING YOUR CLIENT'S VISIBILITY PRIORITIES INTO ACTION THROUGH FOCUSED 30, 60, OR 90-DAY IMPLEMENTATION SUPPORT
What we'll focus on:
Once we know what’s limiting your client’s visibility and what deserves attention first, an Implementation Sprint gives us the space to address those priorities through a focused 30, 60, or 90-day engagement.
The scope is built around what their business actually needs—not a predetermined list of deliverables. I’ll handle the visibility work while collaborating with you wherever the strategy intersects with the broader client project.
Depending on their priorities, implementation may include SEO strategy + optimization, AI visibility, website strategy + structure, website design/build, messaging refinement, content strategy + optimization, and external visibility signals.
TIMELINE: 30, 60, or 90 days
Homepage SEO Intensive
HOMEPAGE SEO SUPPORT FOR DEFINED CLIENT PROJECTS
A focused SEO engagement for client projects that need strategic support on the page that's doing the heaviest lifting.
I’ll look at how the homepage aligns with what their audience is actually searching for, how clearly it communicates the business, and where the structure, messaging, and on-page SEO can work harder together.
This is a strong fit when the broader project is already clearly defined and your client needs focused homepage SEO support rather than a larger visibility strategy.
Your client's SEO intensive includes:
- Homepage SEO audit + search analysis
- Strategic keyword research aligned with search intent
- Homepage optimization + messaging recommendations
- Page title + meta description optimization
- Google Search Console + Bing Webmaster Tools setup
- Sitemap submission + indexing support
- Optional add-on: 90-day homepage performance report
Page-Based White Label SEO Support
FOR CLIENT PROJECTS WITH A CLEARLY DEFINED SEO SCOPE
When your client doesn't need a broader visibility strategy, sometimes they simply need thoughtful SEO support for a defined set of pages. Page-Based SEO Support is designed for clearly scoped client projects that need strategic keyword research, search-informed recommendations, and on-page optimization.
Whether you're building a new website, refreshing an existing one, or bringing me into a specific portion of a larger project, I can handle the SEO work behind the scenes while you continue leading the client relationship and creative process.
Hey there, I'm Stepfanie!
Your SEO & AI Visibility Partner
As the founder of The SM Collective, I help thoughtful businesses strengthen how they’re understood and discovered online through SEO, AI visibility, website strategy, and the broader signals surrounding their business online.
As your white label partner, I bring that expertise into the work you’re already doing...whether you need focused SEO support for a defined set of pages or a more comprehensive visibility strategy woven into a larger client project.
My goal is to fit seamlessly into your process, bring strategic depth where it's needed, and make the visibility side of your client work on less thing you have to figure out yourself.
White Label SEO + AI VIsibility Partnerships
A partnership designed to make your work stronger, not more complicated.
Strong partnerships don't add complexity. They strengthen the work you're already doing.
As your clients' needs expand, bringing in additional expertise shouldn't make your process harder to manage. The right partnership should fit into the way you already work while strengthening the strategy behind the final result.
That's what white label support is designed to do: bring SEO and AI visibility expertise into your client projects when it's needed, without asking you to take on another specialty yourself.
You've got questions. I've got answers.
FAQs about White Label seo services
Will you communicate directly with my clients?
Not necessarily. The level of client-facing involvement can be tailored to the partnership. I can work entirely behind the scenes while you remain the primary point of contact, or we can structure a more integrated partnership where I participate more directly as part of your team. We’ll determine what makes the most sense based on your workflow, client experience, and the project itself.
How does timing work within a white label partnership?
Timing depends on the type and scope of support. Page-based SEO projects can typically be integrated into your existing website timeline, while larger visibility engagements may have their own implementation window. Either way, we’ll establish timing upfront so the work aligns with your broader project schedule and client deadlines.
Can I mark up the cost of services for my clients?
Absolutely! White label pricing is structured as your partner investment, and you’re free to package or mark up the work in whatever way makes sense for your business model, project pricing, and client experience.
What types of client projects do you support?
White label support is a strong fit for web designers, copywriters, creative studios, and boutique agencies working with service-based businesses, nonprofits, and purpose-driven brands. Projects can range from focused homepage or page-based SEO support to broader visibility strategy and implementation involving SEO, AI visibility, website structure, messaging, content, and related visibility priorities.
Can we start with one project?
Absolutely! Many white label partnerships begin with a single client project before evolving into an ongoing collaboration. It's a great way for both of us to get to know each other's workflow and ensure the partnership feels like the right fit.
How involved do i need to be during the SEO process?
Once we’ve aligned on the scope, goals, and workflow, I handle the visibility strategy, research, recommendations, and agreed-upon implementation within my scope. You’ll stay informed throughout the project and remain involved wherever our work intersects with the broader client project, but the goal is to add expertise to your process—not another specialty for you to manage.
How do I know which type of support my client needs?
If the need is already clearly defined, Homepage or Page-Based SEO Support may be the best fit. If the bigger question is what's limiting the client's visibility or what should be prioritized first, a Strategic Visibility Assessment is usually the better starting point. From there, broader implementation can be scoped around what the business actually needs.
