Invite your ideal clients into your digital home
And all the finishing touches that add personality to your online space
BUT WHAT EXACTLY TRANSFORMS IT INTO A DREAM HOME?
Well, all the things that make a website work both for you and your site's visitors...
— Timeless design
— Great user experience
— Easy to maintain
— Optimized for SEO & Google
— Filled with personality
— Seamless navigation
— Inspires inquires from ideal clients
Here's how we can make that happen...
The 3 phases of your brand's online presence, upgraded, in addition to a personalized persona questionnaire, strategy meetings, concessionary training, and more.
And for the "piece de resistance," I only work with ONE client at a time for custom projects. You get my undivided attention as we collaborate to build the dream online space for your biz.
Timeline: 6-8 weeks
Investment: starting at $8400
— Brand Strategy Document
— Primary and Secondary Logos
— Wordmark Logo & Submark Logos
— Browser Icon (Favicon)
— Color Palette & Font Pairings
— Brand Style Guide
— Website Strategy Document
— Website Copywriting Prompts (optional)
— Website Wireframe & Mockup
— Custom Showit Website Design & Development
— Mobile Optimization
— Custom 1:1 Squarespace or Showit Training
— 30 Days Post-Launch Tech Support
— Keyword Research
— Competitive Analysis
— Title Tags & Meta Descriptions
— SEO Setup and Implementation
— Google Search Console Integration
— Google Analytics (GA4) Integration
— Custom 1:1 Basic SEO Training
Just as if you were working on perfecting a real-life home with a real-life designer, the Digital Home Renovation is an all-encompassing collaborative process meant to develop the website that will effortlessly meet your needs.
Once we've determined that we're a good fit and we've completed all the logistical onboarding tasks, it's time to get down to business so you can tell me allllll about your style preferences by filling out a questionnaire & sending your Pinterest board inspo!
Next, we'll kick things off with a 60-minute call to go over our strategy for your project and start building the foundation for the digital dream home for your brand.
Then, we'll get started on the first phase of your Digital Home Renovation: your visual identity — aka the branding elements like your logo, fonts, color palette, and more — that make your business memorable.
Once we've finished your visual brand identity, we'll move onto website design in either Squarespace or Showit. This is where those branding elements come alive to tell your story and motivate your ideal clients to invest in you.
Upon completion of your website's design and development, SEO is up next. We'll get your site optimized for search engines like Google to maximize web traffic and increase your organic reach so you can invite even more ideal clients into your digital home.
And finally, for the fun part — it's time to launch your site and invite all of your ideal clients over! Now that your site has been designed, developed, and optimized, there's nothing stopping you from throwing the best virtual housewarming party of the year!
Designed for new and small businesses that are ready to build their brand's digital home, but don't need a full digital home makeover.
— Website Strategy Document
— Squarespace or Showit Website Template Customization
— Implementation of Brand Elements
— Domain Configuration & Security Setup
— Newsletter & Social Media Integration
— Showit Blog Integration
— Launch Graphics
— Personalized Website Training
— 14-Days Post-Launch Support
Timeline: 5-10 days
Investment: starting at $2000*
*Does not include the cost of the website template. I recommend Tonic Site Shop or Northfolk Co. for Showit templates and GoLive for Squarespace templates.
The SEO Starter Package was designed for businesses who are ready to dip their toes into the world of SEO and harness the power of Google.
This done-for-you SEO service gets all of the technical elements on your site in place so you can sit back and watch the organic website traffic effortlessly come in.
— Website Audit
— Keyword Research
— Competitive Analysis
— On-Page SEO Setup & Optimization
— Technical SEO Elements
— Metadata: Page Titles & Page Descriptions
— Image Optimization
— Google Analytics & Google Search Console Integration
— Personalized 1:1 SEO Training
Timeline: 5 days
Investment: starting at $997
The Foundational SEO & Blog Content Package was designed for business who are ready to truly harness the power of Google and organic content marketing.
This done-for-you SEO service builds upon the SEO Starter Package to create a holistic approach to SEO with quarterly check-ins and reporting so you can see how Google is working for you, and I can tackle any optimizations to improve website performance even more.
— Website Audit
— Keyword Research
— Competitive Analysis
— On-Page SEO Setup & Optimization
— Technical SEO Elements
— Metadata: Page Titles & Page Descriptions
— Image Optimization
— Google Analytics & Google Search Console Integration
— 90-Minute Content Strategy Session
— Monthly Blog Post Outlines
— Quarterly Reporting & Website Optimizations
— 60-Minute Quarterly Strategy Calls
Timeline: 1-2 weeks + quarterly calls/reporting
Investment: starting at $3600*
*A 6-month minimum contract is required. As an add-on for a truly hands off experience, The SM Collective can write SEO-optimized blog posts for you! Inquire for pricing.
Spruce up your design project with some metaphorical decor
Branding, custom website design, SEO
Branding, custom website design
Branding, website design & marketing collateral