Is it easy for your audience to find you? Or is your brand hiding in plain sight?

DIY SEO Course for Small Businesses and creative entrepreneurs

Right this very second, your ideal client could be searching on Google for the exact thing that you’re offering, selling, or teaching—and it’s your job to ensure they’re able to find you. But how?

Making your brand more visible online doesn’t have to be difficult.

Or, at least, it won’t be difficult anymore once you’re able to properly use the power of search engine optimization to grow your business, build brand awareness, increase your website traffic, and consistently bring in more leads and sales. 

Right now, though—with all of the confusing techy language, overwhelming online resources, and all the ‘helpful expert advice’ that isn’t actually helpful at all…that probably sounds like the hardest thing in the world to master.

Trust me, I’ve been there—I know how you feel.

Before mastering seo, you feel like you are…

—Guessing about which keywords you should be using, confused about how “optimization” really works.

—Putting tons of effort into the content your post, but STILL not coming up on page 1 of Google, and not understanding why.

—Looking up SEO resources, determined to teach yourself how to do it, but quitting as soon as you see all the confusing, tech language the “experts” are using.

—Wishing for inquiries from dream clients, but checking your inbox to find nothing but red flag leads who don’t value you or the services you offer.

—Publishing blog posts every once in a while, hopeful you’ll get the results, but ultimately not seeing any ROI…so you stop publishing blogs altogether.

Yup, that's me!

But after mastering SEO you are finally…

—Understanding how to figure out which keywords will help you get the real results you desire.

—Using Google tools to make your SEO work to your advantage and build an optimized website that actually ranks on Google (and ranks on page 1).

—Feeling completely confident in search engine optimization skills, never to feel intimidated about “tech language” ever again (because you’ll be an SEO pro!).

—Implementing a rock-solid content marketing strategy that brings countless new readers to your website every month.

—Knowing how to use search engine algorithms to your advantage to attract more of the right people to your business and earn you more money.

I want this feeling!

SEO is the solution to organically grow your business—and you're about to be a pro at it.

Harness the pwoer of organic SEO

How much more at peace would you feel if getting results were easy?

No more feeling frustrated when you look at your analytics & seeing no traffic increase.

No more going weeks without getting inquiries from the people you want to work with.

No more feeling in the dark about how your competitors are ranking higher than you.


The SEO Blueprint™ Course

With the support of self-paced modules, monthly SEO group coaching calls, an interactive course community, and so much more, you’ll finally be able to master SEO for good and get the results you deserve.

The most comprehensive online DIY seo course for creative entrepreneurs and small businesses who want to learn seo to grow their business without the confusion and overwhelm.

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SEO Course Outline and Modules

Here’s what you’ll learn
when you enroll in this
DIY SEO course…

Welcome & Intro

The first module will be spent getting you
acclimated with the course, the community,
and the Google Drive folder of course
bonus resources so you can feel 110%
empowered and supported as you begin
going through the core course content.

Module 01
The SEO Blueprint™ Course

Basics of SEO

This is where the fun starts to begin!
We’ll take a deep dive into the basic
fundamentals of SEO that you need to
know and we’ll go through how search
engines like Google actually work.

Module 02
The SEO Blueprint™ Course

Keywords & SEO

Keywords and SEO go together like peanut
butter and jelly! There is an entire module
dedicated to all things keywords from the
types of keywords to what makes a good
keyword, keyword research, where to put
keywords on your site, and so much more.

Module 03
The SEO Blueprint™ Course

On-Page SEO

Next up, you’ll learn all about on-page SEO
and explore topics like title tags and meta
descriptions, internal links, anchor text,
URLs, and all things image optimization.

Module 04
The SEO Blueprint™ Course

SEO Copywriting

Learn the importance of writing for
humans, not robots, and everything
that goes into using copy to make
Google happy. You’ll also learn about
website copywriting from my go-to
copywriter, Sara of Between the
Lines Copywriting.

Module 05
The SEO Blueprint™ Course

Content Marketing
& Blogging

Forget the days of staring at a blank screen
not knowing what to blog about. You’ll learn
how to solve your audience’s problems
through content, how to repurpose content
so you can work smarter not harder, the
recipe for a perfect blog post, and how to
use content marketing to your advantage
to effortlessly grow your business

Module 06
The SEO Blueprint™ Course

Off-Page SEO

Keywords and blogging aren’t the only
ways to get more website traffic—off-
page SEO plays an important role, too.
In this module, I’m teaching you how to
create a link building strategy that gets
you more traffic with minimal effort.

Module 07
The SEO Blueprint™ Course

Technical SEO

I know the word “technical” can send chills
up your spine. But I’m explaining the world
of technical SEO in a way that even your
technologically-challenged parents would
understand. We’ll talk about things like
page speed, website security, website
architecture, and mobile friendliness.

Module 08
The SEO Blueprint™ Course

Ecommerce SEO

If you sell physical or digital products, this
module is for you. Ecommerce websites
require a little bit more attention when it
comes to SEO. You’ll not only learn how to
optimize category pages and individual
product pages, but how to structure your
shop for the best user experience (and to
get on Google’s good side).

Module 09
The SEO Blueprint™ Course

Showit SEO

Learning SEO is great and all, but if you
don’t know where to add the SEO elements
on your website…you’re missing half of it.
I’m sharing everything you need to know
about Showit SEO settings and how to
easily connect free tools like Google
Search Console and Google Analytics.

Module 10
The SEO Blueprint™ Course

Squarespace SEO

Again, learning SEO is great and all,
but if you don’t know where to add
the SEO elements on your website…
you’re missing half of it. I’m sharing
everything you need to know about
Squarespace SEO settings and how to
easily connect free tools like Google
Search Console and Google Analytics.

Module 11
The SEO Blueprint™ Course

Shopify SEO

COMING SOON—Learn everything you
need to know about Shopify SEO settings
for your e-commerce website plus how
to easily connect free tools like Google
Analytics and Google Search Console.

Module 12
The SEO Blueprint™ Course

Data & Analytics

Data and analytics can absolutely be
overwhelming with all the graphs, charts,
numbers, and year-over-year
comparisons. But not here! I’m breaking
down the ins-and-outs of tools like Google
Analytics and Google Search Console so
that you can use the data to fuel and grow
your business, without the overwhelm.

Module 13
The SEO Blueprint™ Course

Website and
Content Audits

In this module, you’ll not only learn how to
audit both your website and your blog
content, but you’ll learn how to improve
and optimize them for even better results.

Module 14
The SEO Blueprint™ Course

Offering SEO Services

COMING SOON—This module was
created with web designers and
copywriters in mind who want to offer
SEO with their signature services. I’m
sharing all of my tips and tricks for
what to include, how to create a
streamlined SEO process, and what
the heck to actually do when you
provide SEO services for your clients.

Module 15
The SEO Blueprint™ Course
and that's not even close to everything

When you enroll in The SEO Blueprint™ course, you'll also get access to...

monthly seo group coaching calls

So we can hop on Zoom once a month for an hour and you can ask me any and all SEO questions that you have.

Ask questions, get up-to-date news on the world of Google & SEO, network with other course students, RSVP for events, and more.

an interactive community

live guest expert sessions

Learn from industry experts about Pinterest, marketing messaging, & website copywriting for a holistic business education.

Because nobody wants to search their downloads folder for random PDFs. Access all of the course bonus resources in one place.

Google drive course bonus resources

course bonus resources include:

SEO Glossary—so you can finally understand what all those seemingly scary tech terms actually mean.

Keywords & Metadata Tracker—this is my #1 favorite resource you get access to and what I use with my own 1:1 SEO clients!

Content Pillar Spreadsheet—so you can write all of those blog posts you said you would, but this time, with an easy and organized plan in place.

Blog Post Master List—so you can create can't-help-but-click blog post headlines that you're audience can't help but want to read.

Target Audience Development Workbook—so you can pin-point your ideal customer and write copy (and content) that speaks directly to them.

Newsletter Content Planner—so you can craft must-open emails that will have your subscribers engaged and excited for the next one to hit their inbox.

I'm your SEO Mentor and I'll be with you every step of the way as you learn seo.

Hey there, I'm Stepf—Google Superfan & Passionate Educator

Nothing makes me happier that helping my fellow creative entrepreneurs amplify their visibility and feel more confident in their online presence, and I’m quite literally in love with my role of what I like to call a Digital Dream Home Designer.

I combine my passion for creativity, affinity for education, and love of strategy to help modern business owners like you accomplish your goals and create a welcoming virtual dream home for your business.