Behind the Browser

Hey there, I'm Stepfanie.

The visibility Strategist behind the screen

If there's one thing you should know about me, it's that I have a hard time looking at a website, reading a marketing claim, or even searching for something online without wondering why things work the way they do.

That unhealthy obsession curiosity is a big part of what I bring to my work at The SM Collective. And it's exactly what you'll find here.

Practical insights from my work, observations about the ever-changing internet, and the occasional unexpected connection between everyday life and business.

(Because apparently my brain doesn't let me casually plan my own wedding without conducting a competitive analysis of the wedding industry.)