Custom brand identity and optimized website design services.
The SM Collective is a New York-based boutique design studio specializing in designing, developing, and optimizing digital dream homes for innovative business owners who want to welcome ideal clients into their online space.
So. pull out the welcome mat and get ready to confidently invite your ideal clients into your digital dream home.
It's time for a makeover.
You may have been getting by just fine with your DIY logo and generic website template, but "just fine" isn't gonna cut it forever.
Like those old linoleum floors from the '80s, your brand's online presence may be functional, but you don't quite feel like it's as impressive or memorable as the gorgeous herringbone hardwood on every page of Architectural Digest.
You may have been getting by just fine with your DIY logo and generic website template, but "just fine" isn't gonna cut it forever.
Like those old linoleum floors from the '80s, your brand's online presence may be functional, but you don't quite feel like it's as impressive or memorable as the gorgeous herringbone hardwood on every page of Architectural Digest.
Let's make you magazine-worthy.
view services
Hi! I'm Stepfanie, and I'm here to give your digital space the upgrade it deserves.
trust me, your ideal clients won't ever want to leave.
Through brand identity design, custom Squarespace + Showit website development, and SEO optimization, I help innovative business owners who want to welcome more ideal clients into their digital homes.
To learn more about me, TSMC, and—most importantly—how we can work together to organically grow your business, consider this your invitation to come on in and stay a while.
(Bonus points if you bring gluten free donuts.)
come on over
There's nothing better than the confidence that comes with a perfectly aligned, expertly designed website.
And your brand deserves to know what that feels like...
01.
Custom Web Design & SEO
Transform and customize your brand's entire digital home from fixer-upper to full of life.
02.
Template Customization
Get your Showit template customized as fast as Crate & Barrel can have you adding to cart.
03.
Search Engine Optimization
More web traffic, more views, and more of the right people inside that virtual home of yours.
Introducing the in-your-inbox guide to the basics of SEO
SO YOU CAN FINALLY UNDERSTAND what search engine optimization is and how google works
Are you ready to get started with SEO but have no idea what it is or how Google even works? Forget the techy jargon and finally understand the basics of SEO with this in-your-inbox guide to the basics of SEO. In 5 days, you'll go from S-E-uhhh to SEO pro!
DAY 1: THE BASICS OF SEO
DAY 2: E-e-A-T guidelines & Search Intent
DAY 3: types of seo
DAY 4: Page titles & descriptions
DAY 5: Keywords 101
An inside look at the magazine-worthy client projects
explore the portfolio
River Chase
Branding, custom website design, SEO
Lime Tree Hospitality
Branding, custom website design
Solaire Lighting
Branding, website design & marketing collateral
